Insurance Platform
Insurance · Claims
Product Engineering · AI Studio
Building products that move businesses forward.
Udin is a premium product engineering & AI studio. We help startups, scale-ups, and enterprises design, build, scale, and modernize digital products, enterprise software, and AI-powered solutions.
Investment Platform
Fintech · Real-Time
Enterprise Platform
Operations · SaaS
AI Automation
AI · Workflows
Our Studios
Four specialized studios, one engineering standard.
Venture Studio
We partner with founders and enterprises to validate ideas, build MVPs, and take products from 0→1 — then support long-term growth through retainer partnerships.
- 0→1
- MVPs
- Retainers
Product Studio
We design and engineer business solutions and consumer-facing applications, embedding AI capabilities wherever they create measurable value.
- Web & Mobile
- AI
- Business Solutions
Commerce Studio
A certified Shopify Partner designing, building, optimizing, and scaling modern commerce experiences.
- Shopify Partner
- Headless
- Scale
Consultation Services
Strategic technology consulting — CTO as a Service, security assessments, technical due diligence, architecture reviews, engineering audits, and technology strategy.
- CTO as a Service
- Due Diligence
- Architecture
Trusted by ambitious organizations
Engineering Excellence
Serious engineering under a premium surface.
From first commit to global scale, we build with depth across the entire stack — and the principles to keep systems fast, reliable, and secure.
Backend
Fault-tolerant services on the BEAM, built to stay up.
- Elixir
- Ash
- Erlang
- Phoenix
Frontend
Fast, accessible interfaces with craft.
- Phoenix LiveView
- HEEx
- Tailwind CSS
- daisyUI
Mobile
One shared codebase, native on every platform.
- Kotlin Multiplatform
- Compose Multiplatform
Databases
Data layers tuned for speed and scale.
- PostgreSQL
- Ecto
Principles we build on
Let It Crash
Soft Real-Time
Distributed by Default
Declarative Domains
Security by Design
Our Team
The people behind the work.
Peter Shoukry
Founder & CEO
Nearly three decades building and leading engineering teams, from early-stage products to enterprise platforms at scale.
Nadim Barsoum
CTO
Two decades in software security, across 80+ engagements for governments, enterprises and banks. Also co-founder of ViaTech.
Yasmin Abdin
People and Culture Director
Two decades shaping people and culture across telecom, e-payments and fintech, including scaling a startup through acquisition to exit.
Salma Adel
Product Delivery
Bridging strategy, execution, and technology to deliver high-impact digital products across client engagements and internal ventures.
Insights
Ideas on product, engineering & AI.
Product Engineering
Why product engineering beats the feature factory.
Output alone is not the goal. How outcome-driven teams pair product thinking with real engineering to ship things that move the business.
6 min read
Artificial Intelligence
Shipping AI features your users can actually trust.
Evaluation, guardrails, and honest UX — a practical look at putting AI into production without eroding trust or reliability.
8 min read
Architecture
Designing systems that scale before you need them to.
API-first, distributed, and cloud-native by default — the architectural decisions that keep products fast as they grow.
7 min read
Let's build something remarkable.
Startup, scale-up, or enterprise — tell us where you're headed and we'll bring the product engineering and AI craft to get you there.
Book a discovery call