Insurance Platform
Insurance · Claims
Product Engineering · AI Studio
Building products that move businesses forward.
Udin is a premium product engineering & AI studio. We help startups, scale-ups, and enterprises design, build, scale, and modernize digital products, enterprise software, and AI-powered solutions.
Investment Platform
Fintech · Real-Time
Enterprise Platform
Operations · SaaS
AI Automation
AI · Workflows
Our Studios
Four specialized studios, one engineering standard.
Venture Studio
We partner with founders and enterprises to validate ideas, build MVPs, and take products from 0→1 — then support long-term growth through retainer partnerships.
- 0→1
- MVPs
- Retainers
Product Studio
We design and engineer business solutions and consumer-facing applications, embedding AI capabilities wherever they create measurable value.
- Web & Mobile
- AI
- Business Solutions
Commerce Studio
A certified Shopify Partner designing, building, optimizing, and scaling modern commerce experiences.
- Shopify Partner
- Headless
- Scale
Consultation Services
Strategic technology consulting — CTO as a Service, security assessments, technical due diligence, architecture reviews, engineering audits, and technology strategy.
- CTO as a Service
- Due Diligence
- Architecture
Trusted by ambitious organizations
Engineering Excellence
Serious engineering under a premium surface.
From first commit to global scale, we build with depth across the entire stack — and the principles to keep systems fast, reliable, and secure.
Backend
Fault-tolerant services on the BEAM, built to stay up.
- Elixir
- Ash
- Erlang
- Phoenix
Frontend
Fast, accessible interfaces with craft.
- Phoenix LiveView
- HEEx
- Tailwind CSS
- daisyUI
Mobile
One shared codebase, native on every platform.
- Kotlin Multiplatform
- Compose Multiplatform
Databases
Data layers tuned for speed and scale.
- PostgreSQL
- Ecto
Principles we build on
Let It Crash
Soft Real-Time
Distributed by Default
Declarative Domains
Security by Design
Our Team
The people behind the work.
Peter Shoukry
Founder & CEO
Nearly three decades building and leading engineering teams, from early-stage products to enterprise platforms at scale.
Nadim Barsoum
CTO
Software security consultant with 20+ years in the industry, and co-founder of ViaTech. Has led 80+ engagements — security assurance programs, risk assessments, ISO 27001 gap analyses and penetration testing — for governments, enterprises and banks.
Asmaa Mohamed
Senior Product Manager
Turning ambiguous problems into buildable products, from feasibility to shipped, across client engagements and internal ventures in the GCC and Egypt.
Insights
Ideas on product, engineering & AI.
Product Engineering
Why product engineering beats the feature factory.
Output alone is not the goal. How outcome-driven teams pair product thinking with real engineering to ship things that move the business.
6 min read
Artificial Intelligence
Shipping AI features your users can actually trust.
Evaluation, guardrails, and honest UX — a practical look at putting AI into production without eroding trust or reliability.
8 min read
Architecture
Designing systems that scale before you need them to.
API-first, distributed, and cloud-native by default — the architectural decisions that keep products fast as they grow.
7 min read
Let's build something remarkable.
Startup, scale-up, or enterprise — tell us where you're headed and we'll bring the product engineering and AI craft to get you there.
Book a discovery call